There are several ways to slice and dice data for market planning and account targeting efforts. Finding the right perspective to analyze data will make for more efficient and effective research outcomes:
This analysis will help you build an idea of your ideal customer’s profile. A combination of your answers to the questions posed and other information will help you define the best segments of your target utility market. Then, you can marshal your resources to focus on the most important relationships -- your best current and future customers.
At FirmoGraphs, we’ve spent thousands of person hours to curate and maintain the data so that you don’t need to. All of this data is provided within the leading-edge, flexible BI platform, Qlik Sense. Qlik Sense easily integrates with other sources, so you can visualize all of your data in one place.