Table of Contents

The Public Water Systems Market

First, let's take a look at the 3 categories of water systems and their respective overall distribution, as defined by the EPA. 

  1. Community Water System (CWS): A public water system that supplies water to the same population year-round.
  2. Non-Transient Non-Community Water System (NTNCWS): A public water system that regularly supplies water to at least 25 of the same people at least six months per year. Some examples are schools, factories, office buildings, and hospitals which have their own water systems. 
  3. Transient Non-Community Water System (TNCWS): A public water system that provides water in a place such as a gas station or campground where people do not remain for long periods of time.

We can quickly find out the distribution of these systems in the market using the Water Mart.

Chart:  Public Water System Mix in the U.S. Water Market



What’s the size of your market?

Understanding the market preferences of our clients, we found that most of them are interested in Community Water Systems (CWS). Filtering on CWS, the following market data is available:


This data tells us that the overall market is quite large with more than 49,000 community water systems operating in the U.S and serving a population of over 309 million. The EPA classifies the water systems on the basis of the population served, source of water and whether they operate on a regular or occasional basis.

Analyze Markets by Geography or Region

First, let’s take a look at the geographic placement of community water systems in the U.S. By selecting the top 10 states in terms of the highest number of  water systems in the Water Mart, we'll filter these based on those operated by local governments and private organizations.  We can see that Texas has leads with nearly 4,600 water systems followed by California that has around 2,900.  



Find Your Niche Market

BI helps you slice and dice data to find underserved markets or those with high potential. Continuing with the water systems example, let’s say you’re only interested in systems serving populations between 10,000 and 250,000. 

Let’s go ahead and filter the graph keeping those numbers in mind. The ranking order has now changed: Texas and California have switched places as #1 and #2, and other states that might have been ignored initially are now included because of their higher count of local government water systems.



Now let's say you’re only interested in the systems located in Illinois, Ohio, and Michigan because you have a particular interest in Great Lakes area initiatives.  This reduces your addressable market to a more manageable list of about 500 drinking water systems that still represents a population served in excess of 16M people. 




Analyze by Business Scenario

With BI’s versatility and the extensive data in our Water Mart, you can find beneficial information for nearly every business scenario. Here are three business scenarios that our expert services will help you answer:

  1. Your regional sales representative is flying in to see a customer.  Who can they visit within 100 miles of the account? 

  2. You have a team of 8 salespeople and you want to run 3 campaigns in the U.S. Which states are going to reward you the best outcome for every penny spent on the campaigns?

  3. You have a budget and you’re stuck between investments in two states. Which state is most profitable for your specific business?


CTA The Role of Market Data Analytics

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