First, let's take a look at the 3 categories of water systems and their respective overall distribution, as defined by the EPA.
We can quickly find out the distribution of these systems in the market using the Water Mart.
Understanding the market preferences of our clients, we found that most of them are interested in Community Water Systems (CWS). Filtering on CWS, the following market data is available:
This data tells us that the overall market is quite large with more than 49,000 community water systems operating in the U.S and serving a population of over 309 million. The EPA classifies the water systems on the basis of the population served, source of water and whether they operate on a regular or occasional basis.
First, let’s take a look at the geographic placement of community water systems in the U.S. By selecting the top 10 states in terms of the highest number of water systems in the Water Mart, we'll filter these based on those operated by local governments and private organizations. We can see that Texas has leads with nearly 4,600 water systems followed by California that has around 2,900.
BI helps you slice and dice data to find underserved markets or those with high potential. Continuing with the water systems example, let’s say you’re only interested in systems serving populations between 10,000 and 250,000.
Let’s go ahead and filter the graph keeping those numbers in mind. The ranking order has now changed: Texas and California have switched places as #1 and #2, and other states that might have been ignored initially are now included because of their higher count of local government water systems.
Now let's say you’re only interested in the systems located in Illinois, Ohio, and Michigan because you have a particular interest in Great Lakes area initiatives. This reduces your addressable market to a more manageable list of about 500 drinking water systems that still represents a population served in excess of 16M people.
With BI’s versatility and the extensive data in our Water Mart, you can find beneficial information for nearly every business scenario. Here are three business scenarios that our expert services will help you answer: